About Us

Bill Marsh Sr. moved his family here in 1982 and bought a Buick dealership on Garfield Avenue in Traverse City. Bill grew his operation through the years. In addition to Bill Marsh Chrysler Traverse City... Bill Marsh Buick GMC TC, Bill Marsh PreOwned TC, Bill Marsh Hyundai TC, Price Point Used Car Super Center TC, Bill Marsh Ford Chrysler Kalkaska and J D Byrider round out dealership operations.

The Bill Marsh Chrysler Traverse City dealership was completely rebuilt in 2013. The new dealership has a state-of-the-art showroom and service/parts area. There is a comfortable waiting area with free Wi-Fi access. Cookies and coffee are always available to our guests.

A unique way of doing business for Bill Marsh Chrysler Traverse City is that all of our inventory is one price, meaning there is no price negotiation. Bill found throughout the years that our customers find the negotiation process distasteful. So all of the prices of our new and used cars are clearly marked on the cars on the lot and on all of our online  listings. Secondly, we have no finance managers at Bill Marsh Chrysler Traverse City. When you work with a salesperson at Bill Marsh Chrysler Traverse City, that individual is qualified to assist not only with the car itself but also with the financing and warranty options. 

Combining these business practices, we call it One Price One Person, making it easy to navigate your car, truck, van or SUV purchase.